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Expert personal trainers · Poole & BournemouthPersonal Training
Poole.
25 years of expert personal training in Poole. Real coaches, real programmes, real results — for people who are serious about change.
Personal training that
actually works.
If you've been thinking about getting a personal trainer but keep putting it off — maybe you're not sure you're fit enough, or you tried before and it didn't stick — that's exactly who we work best with. Most of our members started in that exact place.
At 180 Strength in Poole, personal training means a coach who genuinely knows you — your goals, your history, what's worked before, what hasn't. We've been coaching people locally for 25 years. Not a generic programme. Not a template. Your programme, built around your real life.
Whether you're brand new to training, coming back after years away, or want to break through a plateau — we'll build a programme around you and be there every step of the way.
Book your free call180 Strength · Poole
Most people who join us say the same thing after a few weeks: 'I wish I'd done this sooner.' You don't need to be ready. You just need to show up.
— James Rufus, Head Coach & Founder
📍 7 Dear Hay Lane, Poole BH15 1NZ
Mon–Fri 6am–9pm · Saturday mornings
Free parking 2 minutes away
Everything you need.
Nothing you don't.
Fully bespoke programme
Built around your specific goals, your schedule, your body. Not a template — a programme designed for you and adjusted every week based on your progress.
Expert coaches only
Every PT at 180 Strength is a career coach, not a weekend-certified instructor. James has 25 years experience. Sofia is a World Champion powerlifter. Madison holds an MSc in Strength & Conditioning.
Nutrition included
We don't separate training and nutrition. Every personal training programme includes proper nutrition coaching — because you can't out-train a bad diet.
Accountability built in
WhatsApp access to your coach. Weekly check-ins. Progress tracking. The structure that keeps you showing up when motivation runs out.
Free consultation first
Before you commit to anything, you speak to James. No obligation, no hard sell — just an honest conversation about your goals and whether we're the right fit.
Results guaranteed
If you don't hit your targets in 42 days, you get another 42 days of coaching free. Zero financial risk.
What our members
actually say.
"Best gym in Bournemouth and Poole. The coaches are exceptional, the programming is brilliant, and the results speak for themselves. I've trained everywhere — nothing comes close."
"My life changed forever. That's not an exaggeration. The accountability, the coaching, the community — I've never experienced anything like it in 20 years of going to gyms."
"I was nervous to start but I could not have been made to feel more welcome by my coach Nick and the members. I was a novice and everything was explained and I felt empowered to learn and improve myself."
"Amazing gym with great trainers. Can't recommend it enough. All coaches are very knowledgeable and professional. Workout groups are small, you get personalized advice, and no one feels left out."
Frequently asked
questions.
Personal training at 180 Strength is priced based on your goals and programme. Book a free consultation with James to discuss your needs — we'll give you a clear, honest price with no surprises.
We're at 7 Dear Hay Lane, Poole BH15 1NZ — in the heart of Poole town centre. Free parking is available 2 minutes away. Easy to get to from Bournemouth, Wimborne and surrounding areas.
No. Most of our members start with us after years away from training. Our coaches are expert at meeting people exactly where they are — complete beginners to experienced athletes.
1:1 personal training gives you total focus — your coach's undivided attention every session. Small group PT gives you the same quality of coaching in a group of max 4, at a lower price point. Both are bespoke.
World-class coaches.
Right here in Poole.
A Commonwealth Gold medallist. An MSc in Strength & Conditioning. A founder with 25 years experience. Meet the team properly.
Meet the full team →Start your
PT journey.
Book a free, no-obligation call with James. We'll talk about your goals and whether 180 Strength is the right fit. No pressure. No hard sell.